If you are interested in starting the adventurous online journey of your business, you may have already heard about domain names. Experts could tell you to choose a great domain name. But how is that possible, if you are not sure about this mysterious domain name!

In simple words, a domain name is just the equivalent of your postal address. Let’s start with an example, if you are a citizen of this digital world, you must have used a domain name without knowing the name of it! When you visit YouTube from your computer, you must have typed youtube(.)com in the browser. These typed words are the domain name of YouTube.

As you are interested in creating an online identity of your business, you also need a domain name or online postal address for your business.

Once you have successfully registered a domain name, no one can register that name for the next 1 year since the day you registered. To keep that domain registered against your name you have to renew it every year. Some people also register their domain for a longer period of time like 5-10 years.

But remember, registering a domain name is just the starting point of your online journey. If you do not have a good domain name, it will hurt you in several ways for sure.

As your website URL is the first thing your visitors will see, naturally a good domain name can help to develop a positive & lasting impression. Besides this, it also affects the SEO of your website. Overall, a good domain name defines your brand.

At FreshBake, we offer a wide range of domain name extensions, which match your business perfectly. You can send us a message today to get a free consultation for a great domain name for your business.

How to choose the perfect domain name for your business

1. Use popular extensions : There are over 1,000 new domain extensions now, but the .com is still the king. According to Domain Name Stat, as of June 2021, .com is number 1 in the list with the market share of whooping 34.98%. So, by default, .com could be your first choice.
   
   But, unfortunately, in most cases, you will not get your desired .com domain available for you!
   
   As this extension is wildly popular it is common that there is someone out there who registered your desired .com domain name way before you. If that is the case, do not get disappointed. Try to go with .net & .org. There are lots of successful businesses, who have their domain name registered with .net or .org extension.
   
   The situation could be more challenging when you will not get a .net or .org extension also. In a situation like this, you have got to be creative.
   
   There are hundreds of new extensions now available, which can be matched perfectly with your business. You can reach out to us, so we can get back to you with some innovative and creative names for your business.
   
2. Try to keep it short : A domain name can be a maximum 253 characters long, but it’s really rare to find any domain that long.
   
   In 2009, a study revealed that, of the top 1 million of the popular websites (at that time), according to the online metrics company, Alexa, those in the top 50 averaged around 6 characters in their domain name. For the rest of the websites, the average length was approximately 10 characters.
   
   But this doesn’t mean, your domain should be within 10-12 characters, no matter what. For example, a domain name such as 8yg4cz2(.)com is less than 10 characters but hardly pronounceable and does not even describe the nature of the business. On the other hand, the domain name like pastrybyjohn(.)com, clearly describes the business and is also pronounceable. It’s simple math that the second one is way better than the first one.
   
   Finally, we recommend you to aim for 4-14 characters. Though in most cases shorter domain names are already taken and sold for thousands of dollars. If you don’t find something short, try to make it brand able. You can also use new top  level domains to present your business in a more innovative way.
   
3. Easy to pronounce : Word-of-mouth marketing is a very powerful way to get new customers for almost free. An easy to pronounce domain name makes it easier for the visitors to share your domain name by word-of-mouth.
   
   You can do an experiment with your primarily chosen domain names. Just write down the names on a piece of paper and ask 10 people to pronounce. Get the vote of the easier one and select that domain for you.
   
   You should keep in mind that, if you want your domain name to be passed along easily by you and others, it should be easily pronounceable.
   
4. Easy to type : Let’s just name a few of the giant’s of today’s world; Amazon, Google, Yahoo, CNN, Twitter etc. Have you noticed they are all easy to type? Your domain name should have this quality too.
   
   Your target customers should be able to spell your domain with just one go. If you need to explain the spelling more than once, it’s complicated.
   
   But this is not easy to get, as most of the major top level domains are already registered. You can go with the new top level domains that match with your business and get a perfect domain for you.
   
5. Avoid hyphens and numbers : There are a good number of domains with hyphens. It’s really a bad practice. Do you remember the previous two points of easy spelling?
   
   Imagine the facebook(.)com with a hyphen in it. How long would it take for you to correctly spell the domain. The ultimate goal of your domain should be as welcoming as possible for your target people, not to make it tougher.
   
   If you don’t get your desired domain with your extension of choice, you should go with the new top level domains out there, but using a hyphen or a number should be a big “NO”.
   
6. Think long-term : Your domain is one of the biggest elements that will define your business for many years. So, you should plan in the long-term to spend years with your domain!
   
   Changing the domain will cost you money and your branding & SEO rankings go hurt, by default. It could hurt you big time, even if you spend a considerable amount of time and money.
   
   For example, if your company sells clothes now, you can choose xyzclothing(.)com, as your domain. But if you have plans to sell shoes in future, you should reconsider your decision. You can go with a more broader range like xyzlife(.)com etc.
   
   Finally, keep your long time vision of your company, when choosing the domain name.
   
7. Use domain name generators if you get stuck : After considering all of the above conditions, it is not unnatural to get stuck and feel a bit helpless. But don’t be, this is where the domain name generators come into play.
   
   These free services can help you to produce fresh domains for you. For you, here are 2 domain name generators to make your life easy.
   
   A. Domain wheel : This domain name generator service is pretty simple & straight forward. Just enter the keywords of your choice and click “search domain”. It will generate a good number of domains almost instantly. Don’t forget to scroll down to get some more creative domain name ideas.
   
   B. Nameboy : It is my secondary choice after the domain wheel. This service offers you two different lists. One with different extensions & another with .com extension but different combinations of your keywords.

Enough chit-chat with this topic. Probably you already have got the domain of your choice by keeping the tips in your mind. Now it’s time to register the domain for you.

We offer hundreds of domain extensions with excellent service, so don’t hesitate to click our contact page & register the perfect domain for you, before it’s too late!